SHOKA BEll Design Process

Shoka is an innovative smart bike accessory, the product of Shoka LLC. It helps to navigate and be seen in traffic, and also serves as a theft protection device. 1,673 backers pledged $200,819 to help bring this project to life on Kickstarter.

# FirsT Phase  / Proof of concept 1

What is Shoka Bell?

The bell is a cycler’s most important safety feature and we want to make it even more effective. The Shoka Bell and app provide different ringtones to alert cars and pedestrians. They keep your bike safe with a theft alarm, help you navigate the streets and keep track of your cycling habits and rides. The target was to create an innovative cycling safety feature product , which has  dynamic, and  youthful form. 


FORM Analysis

On the end of the "Proof of Design" phase we printed a real size  3D model.  We’ve worked hard to find a balance between form and function.  For this model don't had a fix internal technical layout.  It was a size, form and function test model. After this Form Analysis we wrote a checklist about the positive and negative observations. We had a lot of important information and learnd a lot from this.

# secon Phase  / Proof of concept 2

The challenge of the Final Design 

The idea was to pack a bell, a bike light, GPS navigation, route tracking and theft protection into one compact body. Our job was to pack all this functionality into an appealing product. We aimed to make the product the smallest it can be, so it does not impact the overall look of a bike too much. The first things to consider were the positions of the electronic components, and fixing elements. The bell has 2 main parts, the permanent ring on the bike, and the detachable main body.


The permanent ring that stays on the bike is necessary to detect movement, so it can alert the owner of a potential thief. The detachable main part houses all the other sensors, speakers, the battery and LEDs. We worked closely with our electronics partners to minimise the size of each component. Then we created a basic layout that hugs the handlebar tightly.

LAYOUT Analyses / UNIQUE Parts

On the end of the "Proof of Design 2" phase we printed  again a real size  3D model.  The second generation of the SHOKA bell  is a precise unique developed product. It was very important to worked out the precise matching of the 10 unique part. We used metal and  also plastic materials. 

# Third Phase  / Final Model and Visualization

Final Design 3d visualization

We created the  renders parallel next the development process to the Kickstarter campaign.  


Shoka Bell: The Ultimate City Cycling Tool

Shoka Bell features eight sounds controllable by an intuitive joystick. Honk for a car, politely ding for pedestrians, or even record your own message. Shoka automatically adjusts to ambient noise so you can always be heard. Create custom ringtones and download even more sounds free through the app. 

People cycle for a host of reasons. Whether for fitness, fun, commuting or exploration, every cyclist has a common need – safe, convenient navigation!.Simply connect Shoka Bell to your smartphone and choose a destination. Then navigate through a city by glancing at your Shoka Bell’s indicator arrows. You’ll also be warned of busy intersections you’ll face ahead.

Shoka Bell includes an effective front light. Designed specifically for city use, the 8 front-facing LEDs shine bright enough to get you noticed without blinding other cyclists or drivers. The light automatically adjusts to ambient light so you can always be seen.

Shoka Bell will alert you if your bike is moved. The clamp that remains attached to your bars acts as a motion sensor. When it detects movement it alerts you wirelessly by ringing the Shoka Bell up to 250m away.




THE JEDLIK IS AN INNOVATIVE PUBLIC TRAnsport vehicle. Not just a bus, a new level of city traveling. THE NEW JEDLIK BUS IS SMART, CLEAN AND FRIENDLY. I would like to present the design process for this AMAZING concept vehicle. 




For the exterior has a clear and dynamic character.  For the  electric vehicles have more effective performance.  If we create a front and side view, for the form need to communicate, that this is a public transport vehicle. For the form must communicate the function.   We’ve worked hard to find a balance between the dynamic and a robust character.  There are international design regulations at a city bus for every part. How big and high is the windscreen, where are  the lights.  This regulations gives a size package and layout grid for the design. In the first phase of the design process we create Photoshop sketch and renderings. The fast sketchs can help understand the form. 

# second PHASE  / FINAL exterior 3d modeling and visualization


The final exterior design is  a nice and clear balance between form and function. There are nice contrast, and balance between the big and wide black windscreen sufraces and the white composite elements. Soft arches makes the white parts lighter and  more dynamic. This lines dissolves the robust form of the bus. The final exterior is gonna be very more aesthetich like the old generation. The final model made in Autodesk Fusion 360. This amazing software combine the practical function of 3D modeling, like the free modeling tool, and the solid CAD modeling technics. The final renders made in Keyshot 6 and the afterwork made in Photoshop. The modeling and the visualization is always very important part for the design process.  We will use this renders to the final publication and to the communication campaign. 


# third PHASE  /  Final Interior 3d modeling and visualization


The new bus is also totally new in terms of its interior.  The final interior is  a very clean and spacious  environment.  The target was to design a pleasant, user friendly environment.  The concept is also pioneer at the drivers cockpit,  driver seat is in the middle axis,  and at the passenger area, while there are 24 seats (including 4 priority) in the passenger compartment.  The ergonomic regulations gave fix sizes and distances in the interior. The size of the door, the distances of the seats and handrails gave a layout for the design. We  used up to date materials, and colors, there are nice balance between the modern composite materials and traditional, like the polywood. Soft arches and edges makes the white parts more lighter and dynamic. This lines dissolves the robust form. The final model made in Autodesk Fusion 360.  The final renders made in Keyshot 6 and the afterwork made in Photoshop.